Print Advertising Drives Web Traffic

A new study by the Magzine Publishers of America indicates that traditional print advertising are the best way besides eNewsletters to drive traffic to a website. Some key findings:

--Magazine ads had a major impact on building web traffic, with a lift of more than 40% over the control group, on average
--Magazine ads generated web traffic at each stage of the purchase funnel, especially purchase intent
--Including a URL address in magazine ads significantly increased web visits. When the URL was included, the percent change in visits tripled