I always thought it would be a blast to be the guy who got to name cars: Impala, Chevelle, Sunbird, Cordoba (of the fine Corinthian leather infamy). The folks at Strategic Name Development (kind of prosaic, given what they do, don't you think?) offer this research factoid:
Names starting with the letters X and Z suggest innovation, complexity and masculinity. For example, XBox, XTerra, XM Radio, Xeon processors.
Further, they say, consumers perceive product names that begin with B, C and S as classic. Close behind those letters on the classic connotation scale are T, L, R, and D. Think Bentley, Cadillac, Rolex.
I like this kind of information because it makes me think about how we name our websites. Usually they are as prosaic as the name of the company who gave us this research. But prosaic names don't always make good brand names. And after all, aren't we in the brand business?
Friday, December 28, 2007
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