I always thought it would be a blast to be the guy who got to name cars: Impala, Chevelle, Sunbird, Cordoba (of the fine Corinthian leather infamy). The folks at Strategic Name Development (kind of prosaic, given what they do, don't you think?) offer this research factoid:
Names starting with the letters X and Z suggest innovation, complexity and masculinity. For example, XBox, XTerra, XM Radio, Xeon processors.
Further, they say, consumers perceive product names that begin with B, C and S as classic. Close behind those letters on the classic connotation scale are T, L, R, and D. Think Bentley, Cadillac, Rolex.
I like this kind of information because it makes me think about how we name our websites. Usually they are as prosaic as the name of the company who gave us this research. But prosaic names don't always make good brand names. And after all, aren't we in the brand business?
Friday, December 28, 2007
Tuesday, November 27, 2007
Online Advertising Continues to Bolster Newspapers
From our friends at the Center for Media Research comes this gem: Preliminary estimates from the Newspaper Association of America show that advertising expenditures for newspaper websites increased by 21.1 percent to $773 million in the third quarter versus the same period a year ago. This is the fourteenth consecutive quarter of double digit growth for online newspaper advertising since 2004. Newspaper website advertising now accounts for 7.1 percent of total newspaper ad spending, compared to 5.4 percent in last year's third quarter.
Now, that is the kind of news an eMedia professional can get excited about.
Now, that is the kind of news an eMedia professional can get excited about.
Friday, November 9, 2007
Preview Pane readers are higher than we thought
Sent to me from our eNewsletter engine, Real Magnet, some revealing stats that challenge the value placed on open rates. Only under certain circumstances will an email viewed in a preview pane register as an "open." So, chew on this: 52 percent of B2B email newsletter readers say they always use the preview pane. A further 17 percent say they frequently use the preview pane to read email.
It follows that if we are reporting open rates of 23%, we can effectively add to our opens some 50% of those delivered, as well. More views, whether in an opened email or one viewed in a preview pane means more value for our advertisers and sponsors.
How about you? Take my poll.
It follows that if we are reporting open rates of 23%, we can effectively add to our opens some 50% of those delivered, as well. More views, whether in an opened email or one viewed in a preview pane means more value for our advertisers and sponsors.
How about you? Take my poll.
Thursday, October 25, 2007
Print Advertising Drives Web Traffic
A new study by the Magzine Publishers of America indicates that traditional print advertising are the best way besides eNewsletters to drive traffic to a website. Some key findings:
--Magazine ads had a major impact on building web traffic, with a lift of more than 40% over the control group, on average
--Magazine ads generated web traffic at each stage of the purchase funnel, especially purchase intent
--Including a URL address in magazine ads significantly increased web visits. When the URL was included, the percent change in visits tripled
--Magazine ads had a major impact on building web traffic, with a lift of more than 40% over the control group, on average
--Magazine ads generated web traffic at each stage of the purchase funnel, especially purchase intent
--Including a URL address in magazine ads significantly increased web visits. When the URL was included, the percent change in visits tripled
Friday, October 19, 2007
eNewsletter Dos and Don'ts
eNewsletters serve three purposes:
--Reinforce your brand relationship with your magazine readers in an interactive medium
--Drive traffic to your website
--Generate incremental revenue for your group
If you are not accomplishing at least two of the three, you need to seriously consider the viability of your eNewsletter as it currently exists, whether it is worth it to refocus your editorial in a new direction, or whether you should abandon the medium and concentrate your efforts in another area.
Do:
Link all content somewhere, preferably to your own website (rule number 2).
Don’t:
Include articles that are self-contained in your eNewsletter unless they relate to the newsletter itself, as in, “This week’s XYZ eNews features a new content section on technology.”
Do:
Keep news items short—two-to-three sentences max—and offer readers a click here to read more or read more link that takes them to the entire story you have posted to your website.
Don’t
give them the entire story in the lead. Tease them and entice them to click thru.
Do:
Keep columns and commentary to the same length as articles and link them back to your posted column on your website.
Don’t
write multiple paragraphs under your byline as commentary without jumping the story to your website. Also, I recommend you do not lead your eNewsletter with your column. Since it is an eNewsletter, lead with news. Instead, run your column as another section after your first news content section. If you feel your column is strong enough to lead your eNewsletter and run in its entirety, we can explore the viability of taking it out of the eNewsletter, repackaging it as an opinion blog and giving it a dedicated mail date.
Do:
Link photos to the same article on your website to which the accompanying news item links.
Exception is your photo that accompanies your column or commentary. That should link to your email address.
Don’t
run photos that do not link anywhere. Readers expect them to be clickable.
Do:
Ask for feedback, prominently and often; especially in commentary.
Don’t
ignore the feedback when it comes. Include some of it in future issues as a follow-up on the original story. This generates additional click-thru activity and keeps the issue simmering.
Do:
Include a reader poll in every issue. Does not need to be more than 1 question long, but the format is always multiple choice (that includes “yes, no, maybe”). Why am I harping on this? Polls are a cheap and easy way to get into your readers heads, find out what they think, what bothers them, what they are doing. They also give you instant intelligence that you can use for editorial content development across all media platforms: online, print, in-person.
--Further, consider taking four weeks of poll results and creating a Pulse department in your print magazine that consolidates those results with a little analysis. This is a perfect example of using each medium to their best advantage and leveraging content across multiple platforms.
Don’t
think it is difficult to do. Your WebDev team will help you.
Do:
Study your article click thru patterns. Knowing which topics resonate with your readers helps you choose articles they will like to read.
Don’t
be afraid to jettison a topic that is not generating click thrus. You are doing your readers a favor.
Tuesday, October 16, 2007
Good news about MMW eNewsletter metrics
From EmailLabs comes a thought-provoking look at eNewsletter metrics.
The average Open Rate for all B2B eNewsletters (taking EarthLink users out because of their aggressive opt-in spam filter) across domains is 26.4%. Drilling down, at Meister Media, our eNewsletters are averaging about 23% companywide, so we are in good company.
An increasingly more meaningful metric is Click to Open Rate (CTOR), which expresses the measure of click-through rates as a percentage of messages opened, instead of messages delivered. Taking out EarthLink again, the B2B average is 26%. On our Benchrunner last week, our CTOR was 47.6 Almost double the average for b2b.
Click thru rate? B2b averages 4.39 (EarthLink excepted), we hit 6% average companywide last week. Benchrunner and TGC Retail Scan are usually well over 10%.
The average Open Rate for all B2B eNewsletters (taking EarthLink users out because of their aggressive opt-in spam filter) across domains is 26.4%. Drilling down, at Meister Media, our eNewsletters are averaging about 23% companywide, so we are in good company.
An increasingly more meaningful metric is Click to Open Rate (CTOR), which expresses the measure of click-through rates as a percentage of messages opened, instead of messages delivered. Taking out EarthLink again, the B2B average is 26%. On our Benchrunner last week, our CTOR was 47.6 Almost double the average for b2b.
Click thru rate? B2b averages 4.39 (EarthLink excepted), we hit 6% average companywide last week. Benchrunner and TGC Retail Scan are usually well over 10%.
Wednesday, October 10, 2007
Just Say Hello
A "Welcome" Message Keeps 'Em Coming Back
The Email Experience Council and the Direct Marketing Association announced the release of its second annual Retail Welcome Email Subscription Benchmark Study, examining the welcome emails of 118 of the top online retailers to identify best practices and benchmarks in the areas of merchandising, relationship-building, deliverability, and CAN-SPAM compliance.
Ramesh Lakshmi-Ratan, Ph.D., DMA's executive vice president and chief operating officer, says "... welcome emails have significantly higher open rates than regular emails...", while Kara Trivunovic, director of strategic services at Premiere Global Services, notes that "... emails should set the tone of the program... (and) properly executed welcome messages actually create anticipation in the recipient for the next message."
The report says, in the Executive Summary, that In 2006, only 66% of major online retailers sent welcome emails. With 72% sending welcome emails this year, it appears that more retailers are recognizing the value of these critical emails. Instead of engaging subscribers with incentives and links to products, departments, loyalty programs, catalogs and other shopping-related material, a great number of the largest online retailers simply say hello and leave it at that.
The Email Experience Council and the Direct Marketing Association announced the release of its second annual Retail Welcome Email Subscription Benchmark Study, examining the welcome emails of 118 of the top online retailers to identify best practices and benchmarks in the areas of merchandising, relationship-building, deliverability, and CAN-SPAM compliance.
Ramesh Lakshmi-Ratan, Ph.D., DMA's executive vice president and chief operating officer, says "... welcome emails have significantly higher open rates than regular emails...", while Kara Trivunovic, director of strategic services at Premiere Global Services, notes that "... emails should set the tone of the program... (and) properly executed welcome messages actually create anticipation in the recipient for the next message."
The report says, in the Executive Summary, that In 2006, only 66% of major online retailers sent welcome emails. With 72% sending welcome emails this year, it appears that more retailers are recognizing the value of these critical emails. Instead of engaging subscribers with incentives and links to products, departments, loyalty programs, catalogs and other shopping-related material, a great number of the largest online retailers simply say hello and leave it at that.
Tuesday, October 2, 2007
McKinsey Survey: How Companies are Marketing Online
A McKinsey global survey of marketers shows that companies are using digital tools—from Web sites to wikis—most extensively for customer service, least in pricing. Two-thirds are using digital tools for product development, almost as many as are advertising online.
Respondents consider online ads to be as useful for brand building as for direct response. Spending is expected to increase on all types of online advertising vehicles over the next three years.
In 2010 just over half of all respondents expect their companies to be getting 10 percent or more of their sales from online channels—twice as many companies as have hit that mark today. And 11 percent expect to be spending a majority of their advertising budgets online by then.
Most companies today don’t integrate their online and offline marketing efforts; companies that use online tools across the full spectrum of marketing activities are much more likely to do so.
Respondents consider online ads to be as useful for brand building as for direct response. Spending is expected to increase on all types of online advertising vehicles over the next three years.
In 2010 just over half of all respondents expect their companies to be getting 10 percent or more of their sales from online channels—twice as many companies as have hit that mark today. And 11 percent expect to be spending a majority of their advertising budgets online by then.
Most companies today don’t integrate their online and offline marketing efforts; companies that use online tools across the full spectrum of marketing activities are much more likely to do so.
Streaming Video Becoming a Habit At All Age Levels
Advertising.com, in their Bi-Annual Online VideoStudy, comparing the first half of 2007 with the last half of 2006, reports that 62 percent of survey respondents are viewing video online and are comprised mostly of those ages 35 and older viewing news clips. Analyzed by age group, 31 percent of 18 to 34 year olds watch streaming video, while 69 percent of consumers ages 35 and older view streaming video online.
Approximately 83 percent of consumers surveyed indicated that their online video usage in 2007 has either stayed the same or increased since 2006. More specifically, 36 percent of consumers have increased their consumption of online video, with an even breakdown between men (36 percent) and women (37 percent).
The majority of consumers are streaming online video at home rather than work or school, with 45 percent of streaming activity taking place in the evening. 95% stream at home; 4% at work; 1% at school or university.More than 62 percent of consumers said they are most likely to stream news clips, with movie trailers and music videos next in line. Compared to the second half of 2006, consumers are streaming fewer music videos and streaming more news clips, user-generated videos and sports clips.
Approximately 83 percent of consumers surveyed indicated that their online video usage in 2007 has either stayed the same or increased since 2006. More specifically, 36 percent of consumers have increased their consumption of online video, with an even breakdown between men (36 percent) and women (37 percent).
The majority of consumers are streaming online video at home rather than work or school, with 45 percent of streaming activity taking place in the evening. 95% stream at home; 4% at work; 1% at school or university.More than 62 percent of consumers said they are most likely to stream news clips, with movie trailers and music videos next in line. Compared to the second half of 2006, consumers are streaming fewer music videos and streaming more news clips, user-generated videos and sports clips.
Stand out in the Crowd
The average consumer is exposed to 3,000 ad messages daily, of which they notice 80 and react to 10. How will your e-mails break through the noise? Think about how you can gain entry into the recipient’s inner circle – the 10 to 15 companies whose e-mails they always read. Start by using compelling headlines and leads to direct the recipient’s attention to your call-to-action. Include graphic and textual links in your e-mails to complimentary downloads, Web commercials, recorded webinars and push-to-talk technology for richer end user experiences.
Friday, September 28, 2007
6 eNewsletter Reminders
A good eNewsletter best practices article by Jordan Ayan, the chairman of Create-It! Inc., a technology consulting firm, as well as the CEO of SubscriberMail (www.subscribermail.com), an e-mail marketing company that provides permission-based marketers with services and tools to develop and deliver e-mail. This appeared in Chief Marketer magazine.
A new subscriber "opts in" to receive your newsletter. Great!
So you respond with a simple "Thank You" — right?
Not exactly. The right welcome message can—and should—do a whole lot more.
A recent study reported that 40 percent of Americans who use the Internet changed their opinions of brands as a result of information they gathered online. This underscores the importance of making sure the image you project online, especially the one you communicate in your email campaigns, accurately reflects your core brand values. Often, it all starts with something as basic as your welcome message.
Here are some tips that will enable your organization to succeed in creating and maintaining an email dialog with valued customers and subscribers in the moments after they click on the “subscribe” button.
1. Remember to say thank you. As Bogart put it in Casablanca “I think this is the beginning of a beautiful friendship.” We all hope that the initial email message is the start of a long-term conversation with a subscriber, customer or prospect. Remember the old adage, ‘you never get a second chance to make a first impression’? Make sure you welcome subscribers to your mailings with open arms using a concise welcome message that confirms who you are, their interests and preferences, assures their right to privacy, and reassures them that they can unsubscribe at any time.
Briefly highlight the content they can expect to receive over the coming weeks and set expectations regarding how often they'll receive it. This is also a good time to build trust with your subscribers. Reassure them that you will not share their personal information and provide a link to your corporate privacy policy.
Don’t forget to use the welcome letter to both reconfirm the value of the email they just signed up for.
2. Dress your welcome letter for success. Get your subscribers used to the look and feel of your email newsletters. Borrow the same or similar graphics used in your current newsletter, literature, or logo. With minimal effort, your welcome message can build brand identity and ensure that future emails will be read.
You've taken the time and trouble to design and develop a beautiful email newsletter that reinforces your brand image, so why send a plain text email to welcome subscribers to that newsletter? Get your readers excited to receive the first issue, and give them a visual preview of what the email newsletter they signed up for will look like. With the flood of email these days, anything you can do to build awareness helps get your email read.
3. How to avoid spam filters and bulk mail folders. Subscribers won't read your newsletter if it never gets delivered or if it gets lost in a bulk mail folder. Make sure your email gets delivered to their inbox where it's easily accessible. At the location where subscribers sign-up, provide the address that the emails will be coming from, and invite them to add it to their address book or white list to ensure delivery (some mailers who know they have problems ending up in the junk folder even actively encourage recipients to check there for the message). Encourage subscribers to add the email address your newsletter will be sent from to their address book. Of course, make sure that you're in compliance with the latest CAN-SPAM legislation and that your email service provider is using the most up-to-date email authentication systems.
4. Give them something special. Everyone likes to get something special, and when you are new to something, it makes you feel even better about your decision. Try to offer subscribers something unique. Maybe it is a special article or white paper they can download, perhaps it is an extra ‘newcomers’ coupon. Whatever you choose, let the subscriber know that, in your eyes, they are special for having taken the time to give you their email address.
5. Make it easy for them to contact you. Don’t bury the 'Contact Us' or 'Unsubscribe me' links in tiny type at the end of the email. This will just annoy someone who needs to contact you. The needs and interests of your readers are always changing, so reassure them that they can easily contact you, update their email preferences or unsubscribe at any time, and provide an easy-to-find link where they can do so.
With a little extra care, you can make your welcome message a dynamic platform for action that makes subscribers feel connected and respected but also communicates a lot about your brand. If your email newsletter is easy to work with, your organization may be easy to work with too.
6. Design basics. Always choose a subject line that is simple and accurately reflects your message, whether it's "Welcome to XYZ newsletter" or "Thank you for subscribing to XYZ news."
Have a mechanism in place that sends your welcome message automatically and immediately after a subscriber signs up. (SubscriberMail and most major email service providers do this automatically).
Keep the message brief, with as much important content "above the fold" as possible.
Remember, first impressions count. And while the medium may change, the quality must stay the same - whether in person, online, on paper, or in your welcome message.
A new subscriber "opts in" to receive your newsletter. Great!
So you respond with a simple "Thank You" — right?
Not exactly. The right welcome message can—and should—do a whole lot more.
A recent study reported that 40 percent of Americans who use the Internet changed their opinions of brands as a result of information they gathered online. This underscores the importance of making sure the image you project online, especially the one you communicate in your email campaigns, accurately reflects your core brand values. Often, it all starts with something as basic as your welcome message.
Here are some tips that will enable your organization to succeed in creating and maintaining an email dialog with valued customers and subscribers in the moments after they click on the “subscribe” button.
1. Remember to say thank you. As Bogart put it in Casablanca “I think this is the beginning of a beautiful friendship.” We all hope that the initial email message is the start of a long-term conversation with a subscriber, customer or prospect. Remember the old adage, ‘you never get a second chance to make a first impression’? Make sure you welcome subscribers to your mailings with open arms using a concise welcome message that confirms who you are, their interests and preferences, assures their right to privacy, and reassures them that they can unsubscribe at any time.
Briefly highlight the content they can expect to receive over the coming weeks and set expectations regarding how often they'll receive it. This is also a good time to build trust with your subscribers. Reassure them that you will not share their personal information and provide a link to your corporate privacy policy.
Don’t forget to use the welcome letter to both reconfirm the value of the email they just signed up for.
2. Dress your welcome letter for success. Get your subscribers used to the look and feel of your email newsletters. Borrow the same or similar graphics used in your current newsletter, literature, or logo. With minimal effort, your welcome message can build brand identity and ensure that future emails will be read.
You've taken the time and trouble to design and develop a beautiful email newsletter that reinforces your brand image, so why send a plain text email to welcome subscribers to that newsletter? Get your readers excited to receive the first issue, and give them a visual preview of what the email newsletter they signed up for will look like. With the flood of email these days, anything you can do to build awareness helps get your email read.
3. How to avoid spam filters and bulk mail folders. Subscribers won't read your newsletter if it never gets delivered or if it gets lost in a bulk mail folder. Make sure your email gets delivered to their inbox where it's easily accessible. At the location where subscribers sign-up, provide the address that the emails will be coming from, and invite them to add it to their address book or white list to ensure delivery (some mailers who know they have problems ending up in the junk folder even actively encourage recipients to check there for the message). Encourage subscribers to add the email address your newsletter will be sent from to their address book. Of course, make sure that you're in compliance with the latest CAN-SPAM legislation and that your email service provider is using the most up-to-date email authentication systems.
4. Give them something special. Everyone likes to get something special, and when you are new to something, it makes you feel even better about your decision. Try to offer subscribers something unique. Maybe it is a special article or white paper they can download, perhaps it is an extra ‘newcomers’ coupon. Whatever you choose, let the subscriber know that, in your eyes, they are special for having taken the time to give you their email address.
5. Make it easy for them to contact you. Don’t bury the 'Contact Us' or 'Unsubscribe me' links in tiny type at the end of the email. This will just annoy someone who needs to contact you. The needs and interests of your readers are always changing, so reassure them that they can easily contact you, update their email preferences or unsubscribe at any time, and provide an easy-to-find link where they can do so.
With a little extra care, you can make your welcome message a dynamic platform for action that makes subscribers feel connected and respected but also communicates a lot about your brand. If your email newsletter is easy to work with, your organization may be easy to work with too.
6. Design basics. Always choose a subject line that is simple and accurately reflects your message, whether it's "Welcome to XYZ newsletter" or "Thank you for subscribing to XYZ news."
Have a mechanism in place that sends your welcome message automatically and immediately after a subscriber signs up. (SubscriberMail and most major email service providers do this automatically).
Keep the message brief, with as much important content "above the fold" as possible.
Remember, first impressions count. And while the medium may change, the quality must stay the same - whether in person, online, on paper, or in your welcome message.
Thursday, September 27, 2007
Who wants ads on their cell phone?
How much of a sap does one have to be to allow advertising into a device we hold in our hand? Don't get me wrong, I am an advertising evangelist, but this makes me a little nervous:
U.S. mobile advertising is expected to grow from $421 million in 2006 to $4.7 billion by 2011. Worldwide, the market is expected to expand to $11.3 billion by the same year, and it is a market ripe for business information companies.
A recent Mobile Marketing Association (MMA) survey calculated that in five years, 52% of the brands surveyed expect to spend between 5% and 25% of total marketing budget on mobile marketing. Worldwide mobile media ad spending will reach $14.4 billion by 2011, up from $1.4 billion in 2007, according to Strategy Analytics.
I smell a backlash coming.
U.S. mobile advertising is expected to grow from $421 million in 2006 to $4.7 billion by 2011. Worldwide, the market is expected to expand to $11.3 billion by the same year, and it is a market ripe for business information companies.
A recent Mobile Marketing Association (MMA) survey calculated that in five years, 52% of the brands surveyed expect to spend between 5% and 25% of total marketing budget on mobile marketing. Worldwide mobile media ad spending will reach $14.4 billion by 2011, up from $1.4 billion in 2007, according to Strategy Analytics.
I smell a backlash coming.
Global Findings Show Decline of TV as Primary Media Device
I forgot where I plucked this. Whereever it came from it is interesting. . .
A new IBM online consumer study, a component of the upcoming report "The end of advertising as we know it" planned for the fall, shows that among consumer respondents, 19 percent stated spending six hours or more per day on personal Internet usage, versus nine percent of respondents who reported the same levels of TV viewing. 66 percent reported viewing between one to four hours of TV per day, versus 60 percent who reported the same levels of personal Internet usage.
When it comes to mobile and Internet entertainment, consumers are seeking consolidated, trustworthy content, recognition and community. Despite natural lags among marketers, advertising revenues will follow consumers' habits, concludes the report.
To effectively respond to this power shift, the study sees:
Advertising agencies going beyond traditional creative roles to become brokers of consumer insights
Cable companies evolving to home media portals
Broadcasters and publishers racing toward new media formats
Marketers forced to experiment and make advertising more compelling
Bill Battino, Communications Sector managing partner, IBM Global Business Services, says "Consumers are demonstrating their desire for both wired and wireless access to content... an average of 81 percent of consumers surveyed globally indicated they've watched, or want to watch, PC video, and an average of 42 percent indicated they've watched, or want to watch, mobile video..."
The steady growth of consumer adoption of digital music, video, and other entertainment services -- though markets are still small by comparison to traditional media -- show households are no longer one size fits all:
23 percent of respondents reported using a portable music service
7 percent reported having a video content subscription for their mobile phones
11 percent reported a PC-based music service
18 percent reported an online newspaper subscription
Saul Berman, IBM Media & Entertainment Strategy and Change practice leader, said, "The Internet is becoming consumers' primary entertainment source. The TV is increasingly taking a back seat to the cell phone and the personal computer among consumers age 18 to 34. Just as mobile communications have replaced traditional land-lines, cable and satellite TV subscriptions risk a similar fate of being replaced as the primary source of content access."
In the largest digital video recorder market, says the report, 24 percent of U.S. respondents reported owning a DVR in their home and watching at least 50 percent of television programming on replay. 33 percent in the U.S. reported watching more television content than before the DVR.
A new IBM online consumer study, a component of the upcoming report "The end of advertising as we know it" planned for the fall, shows that among consumer respondents, 19 percent stated spending six hours or more per day on personal Internet usage, versus nine percent of respondents who reported the same levels of TV viewing. 66 percent reported viewing between one to four hours of TV per day, versus 60 percent who reported the same levels of personal Internet usage.
When it comes to mobile and Internet entertainment, consumers are seeking consolidated, trustworthy content, recognition and community. Despite natural lags among marketers, advertising revenues will follow consumers' habits, concludes the report.
To effectively respond to this power shift, the study sees:
Advertising agencies going beyond traditional creative roles to become brokers of consumer insights
Cable companies evolving to home media portals
Broadcasters and publishers racing toward new media formats
Marketers forced to experiment and make advertising more compelling
Bill Battino, Communications Sector managing partner, IBM Global Business Services, says "Consumers are demonstrating their desire for both wired and wireless access to content... an average of 81 percent of consumers surveyed globally indicated they've watched, or want to watch, PC video, and an average of 42 percent indicated they've watched, or want to watch, mobile video..."
The steady growth of consumer adoption of digital music, video, and other entertainment services -- though markets are still small by comparison to traditional media -- show households are no longer one size fits all:
23 percent of respondents reported using a portable music service
7 percent reported having a video content subscription for their mobile phones
11 percent reported a PC-based music service
18 percent reported an online newspaper subscription
Saul Berman, IBM Media & Entertainment Strategy and Change practice leader, said, "The Internet is becoming consumers' primary entertainment source. The TV is increasingly taking a back seat to the cell phone and the personal computer among consumers age 18 to 34. Just as mobile communications have replaced traditional land-lines, cable and satellite TV subscriptions risk a similar fate of being replaced as the primary source of content access."
In the largest digital video recorder market, says the report, 24 percent of U.S. respondents reported owning a DVR in their home and watching at least 50 percent of television programming on replay. 33 percent in the U.S. reported watching more television content than before the DVR.
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