Stand out in the Crowd

The average consumer is exposed to 3,000 ad messages daily, of which they notice 80 and react to 10. How will your e-mails break through the noise? Think about how you can gain entry into the recipient’s inner circle – the 10 to 15 companies whose e-mails they always read. Start by using compelling headlines and leads to direct the recipient’s attention to your call-to-action. Include graphic and textual links in your e-mails to complimentary downloads, Web commercials, recorded webinars and push-to-talk technology for richer end user experiences.