Twice in the past few weeks I have registered on websites to view their exclusive content. In both instances, I was told via pop-up and a followup email that my request was in a queue awaiting the publisher's permission to access content. Whaaat?
The sites? Hulu + for iPad, and Flipboard for iPad.
Hulu + subscription would allow me to watch TV shows and video while connected to the internet, and Flipboard is a new magazine-style content aggregator that in addition to providing news and features scraped off other sites, also allows consolidation of Facebook and Twitter account feeds. The latter feature was the hook that I chomped on.
Both have been heavily promoted with enticing PR campaigns and I was looking forward to checking them out, so I downloaded the apps and registered.
And now I wait for the gatekeepers at Flipboard and Hulu to grant me access to the info they invited me to join to see.
Lesson for other website developers. If your site is not ready for prime time, do not tease visitors into registering until you can deliver on the promise.
Monday, July 26, 2010
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